Vertical Future Series I - Rise of the “Forgotten” Industries
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The Why Question: This past winter, a few friends and I spent the new year in New Mexico. We found ourselves stumbling upon a Pistachio Farm & Vineyard called “Heart of the Desert.” Ran and managed by George & Marianne, the Eagle Ranch farm started as just 400 two-year-old pistachio trees in 1974. Today, Eagle Ranch is the home of New Mexico’s first and largest producing pistachio groves. As we chitchatted with Marianne to inquire “how the business is going.” - I couldn’t help but notice that many of the business operations (accounting, order mgmt., inventory counting, and clearance) still heavily rely on pen & paper and old clunky machines that print out sheets to be checked by office managers.
Vertical Future Series I - Rise of the “Forgotten” Industries
Vertical Future Series I - Rise of the…
Vertical Future Series I - Rise of the “Forgotten” Industries
The Why Question: This past winter, a few friends and I spent the new year in New Mexico. We found ourselves stumbling upon a Pistachio Farm & Vineyard called “Heart of the Desert.” Ran and managed by George & Marianne, the Eagle Ranch farm started as just 400 two-year-old pistachio trees in 1974. Today, Eagle Ranch is the home of New Mexico’s first and largest producing pistachio groves. As we chitchatted with Marianne to inquire “how the business is going.” - I couldn’t help but notice that many of the business operations (accounting, order mgmt., inventory counting, and clearance) still heavily rely on pen & paper and old clunky machines that print out sheets to be checked by office managers.